https://terslab.com/blog/Practical guides from TersLab on websites, SEO, AI search, paid media and data, written by the team that does the work every day.enWed, 28 Oct 2026 13:00:00 GMT https://terslab.com/blog/restaurant-marketing/https://terslab.com/blog/restaurant-marketing/Wed, 28 Oct 2026 13:00:00 GMTStrategyRestaurant marketing gets people who eat nearby to choose you, then brings them back. It has four parts: a complete Google Business Profile with menu, hours, ordering and reservations; a website with the menu as text and in both languages; a customer list to invite regulars back; and a simple weekly read of reservations, orders and visits. https://terslab.com/blog/coffee-shop-marketing/https://terslab.com/blog/coffee-shop-marketing/Thu, 22 Oct 2026 13:00:00 GMTLocal SEOCoffee shop marketing starts with the people who live or work a few blocks away. The work has four parts: a complete Google Business Profile so the café shows up on the map, a website with the menu, hours and locations, a way to keep in touch with regulars through QR codes, email, SMS and a loyalty program, and one dashboard that reads visits, searches and sales together. https://terslab.com/blog/shopify-vs-wordpress/https://terslab.com/blog/shopify-vs-wordpress/Wed, 14 Oct 2026 13:00:00 GMTWebsitesShopify is a hosted platform: you pay a plan and the store, the hosting, the checkout and the updates come included. WordPress is free, open-source software that you install on your own hosting and extend with plugins such as WooCommerce. If selling products online is the core of your business, Shopify is usually the simpler choice. If the website is mostly content and the store is one part of it, WordPress gives you more control. https://terslab.com/blog/bilingual-website/https://terslab.com/blog/bilingual-website/Mon, 12 Oct 2026 13:00:00 GMTWebsitesA bilingual website gives every page its own address in each language, for example /services/ in English and /es/servicios/ in Spanish. Each version is written for the people who read that language, links to its counterpart with hreflang and offers a visible language switch. A translation widget that swaps the text in the browser does not create pages that search engines can index in the second language. https://terslab.com/blog/google-ads-for-small-business/https://terslab.com/blog/google-ads-for-small-business/Fri, 02 Oct 2026 13:00:00 GMTAdvertisingGoogle Ads lets a small business show ads to people who are already searching for what it sells. The business picks the searches, the areas and the budget, and its ads compete in an auction every time someone searches. Placement depends on the bid and also on the quality of the ad and the landing page. It fits when people already search for the service and the website is ready to turn those visits into inquiries. https://terslab.com/blog/how-to-choose-a-digital-marketing-agency/https://terslab.com/blog/how-to-choose-a-digital-marketing-agency/Wed, 30 Sep 2026 13:00:00 GMTStrategyTo choose a digital marketing agency in Miami, check five things: that the team works in English and Spanish, that its scope matches what the business needs, that accounts and data stay in the business's name, that it measures with indicators tied to sales or inquiries, and that it shows past work without promising guaranteed rankings. https://terslab.com/blog/how-to-get-your-business-on-google-maps/https://terslab.com/blog/how-to-get-your-business-on-google-maps/Wed, 30 Sep 2026 13:00:00 GMTLocal SEOTo show up on Google Maps, a business needs a Google Business Profile. It is free to create at business.google.com/add, or to claim from Maps if the listing already exists, and it is then verified with the method Google assigns. Once it is verified, complete the category, hours, photos and service area, and reply to reviews. https://terslab.com/blog/local-seo-for-miami-businesses/https://terslab.com/blog/local-seo-for-miami-businesses/Wed, 30 Sep 2026 13:00:00 GMTLocal SEOLocal SEO is the work that makes a business show up in Google Maps and in nearby results when someone searches for a service in their area. In Miami it rests on four fronts: a complete Google Business Profile, recent reviews, contact details that match everywhere online, and a website with clear pages by service and by area, in English and Spanish. https://terslab.com/blog/generative-engine-optimization/https://terslab.com/blog/generative-engine-optimization/Sun, 27 Sep 2026 13:00:00 GMTSEO & AIGenerative engine optimization (GEO) is the practice of making a brand easy for AI assistants such as ChatGPT, Gemini and Perplexity to find, understand and cite. It builds on SEO: the site has to be crawlable and rank, and each page has to answer real questions directly with specific, consistent and current information. https://terslab.com/blog/seo-vs-sem/https://terslab.com/blog/seo-vs-sem/Sun, 27 Sep 2026 13:00:00 GMTStrategySEO is the work done to appear in organic search results, without paying per click. SEM is paid advertising on search engines, such as Google Ads. SEO takes months and its results last over time. SEM delivers results in days and stops when the budget runs out. Most businesses get the best return by combining both. https://terslab.com/blog/seo-website-redesign-checklist/https://terslab.com/blog/seo-website-redesign-checklist/Sun, 27 Sep 2026 13:00:00 GMTSEOA redesign keeps its SEO rankings when every old URL redirects with a 301 to its equivalent, the content that already earns visits is preserved and the technical signals are carried over to the new site. The work starts before the design, with a page inventory and a benchmark, and continues for eight weeks after launch.