TersLab is a boutique digital agency. Strategy, design, content, engineering and paid media sit on one team across Buenos Aires and Miami — so the brief is written once, and nobody has to translate it.
The lab
Most agencies grow by adding layers. We grew by adding disciplines. Nicolás Duarte founded TersLab after ten years of growth and brand work inside other people's agencies, and built the thing those rooms never had.
A strategist, a designer, an engineer and a media buyer answering to the same brief, in the same week, in two languages. You will know every person who touches your account by name. That is the whole product.
The lab, in numbers
How the lab runs
Strategy, design, engineering and media sit on the same brief in the same week. Nothing is briefed twice and nothing waits in a queue between disciplines, because there is no queue — there is one room.
One kickoff, one plan, and one person to ask when the plan changes.
The person in the kickoff is the person in the sprint. Every one of us is named further down this page. There is no account layer relaying your message to a team you never meet.
Direct access to the people building it, not to someone reporting on them.
We run Scrum and Kanban, so priorities can move without the plan collapsing. The backlog stays visible, every cycle closes on what actually shipped, and you approve what goes out.
A live board, and a record of what shipped in each cycle.
Repositories, accounts, dashboards and design files exist in your name and are documented as they are made. We work under NDA on every project, and we train your team to run what we hand over.
The source, the documentation, and a team that no longer needs us to read it.
The team is split between Buenos Aires and Miami and works natively in Spanish and English. A US brand and a LATAM launch are each run by people who live in that market, against the same standard of work.
One team, two markets, and no translation layer in between.
Strategy, design, engineering and media sit on the same brief in the same week. Nothing is briefed twice and nothing waits in a queue between disciplines, because there is no queue — there is one room.
One kickoff, one plan, and one person to ask when the plan changes.
The person in the kickoff is the person in the sprint. Every one of us is named further down this page. There is no account layer relaying your message to a team you never meet.
Direct access to the people building it, not to someone reporting on them.
We run Scrum and Kanban, so priorities can move without the plan collapsing. The backlog stays visible, every cycle closes on what actually shipped, and you approve what goes out.
A live board, and a record of what shipped in each cycle.
Repositories, accounts, dashboards and design files exist in your name and are documented as they are made. We work under NDA on every project, and we train your team to run what we hand over.
The source, the documentation, and a team that no longer needs us to read it.
The team is split between Buenos Aires and Miami and works natively in Spanish and English. A US brand and a LATAM launch are each run by people who live in that market, against the same standard of work.
One team, two markets, and no translation layer in between.
Principal
CEO
Ten years of growth and brand work for companies across the US and Latin America before founding TersLab. He writes the first brief on every account and stays on it through the sprints. If the strategy is wrong, it is his name on it.
The bench
The rest of the team, and what each of them is accountable for on your account.
Work with us
Tell us the problem rather than the solution — what is failing, what you have already tried, and what it is costing you. We will tell you honestly whether we are the right lab for it.
